Senior Social Strategist

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and   ranks   as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.   For more information, visit  Ogilvy.com , and follow us on   LinkedIn ,  X ,  Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com .

Senior Social Strategist

Department: Social Strategy

Location:  London

Contract type: 12-month Fixed Term Contract

Full Time/Part time: Full time

Reporting into: Head of Social Strategy

The Role:

This is an exciting opportunity at Ogilvy to play a key role in elevating our social capabilities for 2026 and beyond, helping us redefine our social and content offer and realize our new global ambition of ‘building social brands’. Ogilvy is seeking an experienced Senior Strategist who will sit within our Social Strategy team. They will be responsible for collaborating closely with clients to gain a deep understanding of their businesses, target audiences, and brand values and developing bold creative strategies that answer their unique challenges. You’ll take full ownership of key workstreams and use your deep social knowledge to develop innovation strategic solutions. You’ll also benefit from being part of Ogilvy’s wider strategy community where you’ll work alongside - and learn from - specialised strategists in PR, influence, brand and experience, as well as experts in behavioural science and consulting.

As a mentor and a leader, you’ll help guide and support junior team members in their professional growth and strategic development, because you know what great social strategy looks like. You’ll advocate for diversity of thought and champion inclusive approaches from the team, because you know that strategy can come in lots of different flavours and a great insight can be found anywhere.

Key Responsibilities:

Strategic development and execution: Lead the development of social and content strategies, playbooks, workshops, and measurement frameworks for clients (with guidance from the team lead on bigger projects). Adapt the strategic output based on client need (e.g. tissue decks, strategic responses, paths forward, workshops, etc). Define the brands’ role of social and create messaging frameworks with clear content pillars, all laddering back to the overall brand vision and supported by social intelligence data. Build trust and rapport with clients and colleagues and sell them on your strong strategic thinking.

Creative briefing: Develop strategic creative territories and write clear briefs for the creative team to explore them. Articulate social-first creative ideas to clients and help them understand how/ why they work.

Insight mining and creative problem solving: . Intuitively understand client challenges and leverage business data to get to the core of the problem. Uncover unexpected insights from a diverse range of sources to help shape your social communication strategies. Interpret reporting data to suggest improvements to campaign or organic social performance.

Impactful storyteller and engaging presenter: Inspire internal and external stakeholders on the strategic opportunities of social and present narratives in compelling and memorable ways. Design and lead workshops/ client presentations and act as an ideas catalyst and strategic partner for clients, asking insightful questions to get clients thinking differently about their brand on social.

Leading and mentoring junior team members: . Provide mentorship and guidance to junior team members, fostering their growth and leading by example. Contribute to Ogilvy's culture of excellence, innovation, and impactful creativity. Know what a great social strategy looks like and help upskill team members on that thinking.

Thinking social first, not social only:  Possess a deep understanding of social best practises, trends, tools and technologies and apply this knowledge to clients to enhance their campaign performance. Share industry insights and best practices to inspire internal teams and clients. Understand and articulate how social works within the larger media ecosystem and within the client’s broader campaign/ business goals.

Collaborating cross functionally: Think laterally about how to uncover unique insights by working closely with our in-house Marketing Science partners to test hypotheses and get to the right answers. Ensure alignment of campaigns with brand strategies by collaborating effectively with cross-functional teams. Contribute to new business pitches and proposals, infusing industry insights and creative ideas.