New Business Director [Global]

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  WPP.com .

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does the New Business Director (Global)  do a WPP Production?

The role

The New Business Director plays a pivotal role in shaping and driving growth for WPP Production, defining how we win high-value, complex opportunities and shaping the strategic direction of our growth function.

This is a highly strategic role, responsible for designing integrated solutions, evolving go-to-market propositions and building a repeatable growth engine that enables the business to win consistently across markets and opportunity types.

You will lead the strategic direction and narrative for priority opportunities — ensuring that every response is clearly positioned, commercially compelling and aligned to client needs. You will be accountable for the quality and consistency of our narrative and strategic output across all pitches, setting the standard for how we articulate our value.

Working closely with senior stakeholders across WPP Production and the wider WPP network, you will play a key role in driving integration across Media, Creative and Production, shaping how we bring together capabilities to deliver differentiated client solutions.

Beyond individual opportunities, you will take a broader view of growth — defining where we should focus, how we prioritise opportunities, and how we scale success globally. This includes evolving our approach to pitches, refining commercial models and embedding best practice ways of working across the team.

This is a high-impact role with visibility across the business, suited to someone who thrives in complexity, operates with a high level of autonomy, and is motivated by driving measurable growth and business impact at scale.

Key areas of responsibility

Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning

Accountable for the narrative quality and strategic standard across all pitches, setting the benchmark for how we articulate our value

Design end-to-end client solutions and commercial models, including operating models, pricing approach and value proposition

Lead the development of go-to-market propositions, continuously evolving how WPP Production positions itself in market

Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production, identifying priority markets, opportunity types and areas of focus

Define and influence where we focus our growth efforts, ensuring time and resource are prioritised on the highest value opportunities

Analyse pipeline, performance and market trends to identify where growth is coming from — and where it should come from next

Partner with senior leadership to shape growth priorities, targets and investment decisions

Drive improved conversion, efficiency and revenue impact across the new business pipeline through stronger strategic positioning and approach

Build and scale a repeatable growth engine, embedding frameworks, playbooks, tools and best practice that enable teams globally to win consistently without central dependency

Act as a “pitch doctor”, stepping into critical opportunities to strengthen narrative, structure and overall response quality

Present and represent WPP Production in senior client meetings & pitch meetings

Drive cross-WPP integration, ensuring seamless collaboration across Media, Creative and Production

Identify and embed new ways of working, improving how we approach, structure and deliver pitches

Lead on innovation in growth, including exploring the use of AI and new technologies to enhance team capability and efficiency

Build and maintain strong relationships with senior stakeholders across WPP and key client organisations

Develop and scale team capability, through coaching, mentoring and training

What good looks like (key requirements)

Significant experience (typically 10+ years) in new business, growth or strategy roles within a creative, production or agency environment

Exceptional strategic thinking, with a proven ability to define how complex opportunities are approached and won

Outstanding writing and storytelling ability, with experience leading narrative development for high-value, multi-disciplinary pitches

Strong commercial acumen, with experience designing and influencing commercial models, pricing strategies and value propositions

Proven experience leading large, complex and high-value pitch processes, often involving multiple stakeholders and disciplines

Confident and credible communicator, with experience presenting to senior clients and influencing at leadership level

Comfortable operating at pace and under pressure, mana