Partner Marketing Lead, Resellers

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

Anthropic's Claude Partner Network (CPN) Reseller track lets authorized partners sell Claude directly to end customers. These partners bring Claude into accounts that Anthropic can't reach alone, and they need marketing that helps them build a real Claude practice: campaigns they can run with their own teams, funding they can put to work, and proof that moves them up through the partner tiers.

This is a foundational, first-in-seat role with wide scope. You'll be the first dedicated partner marketer for the reseller track, and you'll lead it globally. You'll set its marketing strategy, define the standards and playbooks partners run against, and build the tier-advancement path from the ground up. You'll work across regions and with a network of agency partners to deliver programs at global scale. You'll shape how reseller marketing fits into Anthropic's broader partner strategy, working with Partnerships, Commercial Operations, Channel Account Managers, Partner Operations, Customer Marketing, and Communications to make sure reseller activity and Anthropic's direct sales point in the same direction. You'll also set the bar for the marketers who join the practice as it grows.

Key responsibilities

Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue

Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands

Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice

Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics

Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands

Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers

Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline

Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires, on a timeline that fits the January and July tier reviews

Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals

Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards

Partner with Channel Account Managers and the field on audience and account targeting, so reseller campaigns extend Anthropic’s reach into new customers and partner and direct motions reinforce each other

Define how reseller marketing success is measured: set targets and KPIs for pipeline, reseller revenue, and campaign ROI, build the reporting, and use results to decide where to invest and what to change

Report on partner-sourced pipeline and reseller revenue influence, with 30/60/90-day tracking on every activation

Keep reseller partners informed through the CPN monthly broadcast and newsletter, and bring partner needs and results back into program planning

Minimum qualifications

Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them

Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting

Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards

Have run marketing programs across multiple international markets

Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers

Can build joint plans and value propositions that articulate clear business outcomes for customers

Have defined success measures for a partner or channel program and used the results to change investment decisions

Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations

Write clearly and precisely, and can hold partner-produced copy to brand and approval standards

Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage

Can make and defend decisions with incomplete data, and know when to escalate

Are highly organized and can run several partner plans at once without dropping quality

Are comfortable building new processes from scratch, in an environment where the playbook is still being written

Take ownership of outcomes and step in wherever the work needs you

Care about the societal impacts of AI and are excited about enabling organizations to adopt AI responsibly

Preferred qualifications

Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments

Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria

Have produced partner-led customer stories, including managing approvals and publi